Optimizing lead generation in an online system environment
US11538071B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 7, 2018 |
| Grant date | Dec 27, 2022 |
| Priority date | — |
| Expiry date | Sep 20, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system communicates a lead generation message to a client device associated with a user. The lead generation message includes a selectable option authorizing a third-party entity to open a channel of communication with the user. If the online system receives from the client device an interaction with the selectable option, the online system sends a notification to the third-party entity indicating that the user associated with the client device interacted with the lead generation content item. The third-party entity may then send a request to the online system to send a message to the user via a messaging system controlled by the online system. The online system thus enables the third-party entity to communicate with the user via the messaging system. The online system then uses information about the communication to train a model to optimize the selection of lead generation messages to users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.