Attention application user classification privacy
US11544737B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 10, 2019 |
| Grant date | Jan 3, 2023 |
| Priority date | — |
| Expiry date | Nov 22, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Classification of the user of an attention application is moved from the cloud, where the classification is performed by advertisers based on trackers that follow a user, to the attention application itself. A user of the attention application controls inputs to the classification model and can exclude sensitive privacy information from inclusion in the classification model. The classification model is applied locally at the attention application to a catalog of advertisements and without revealing to trackers and advertisers whether attention was paid to particular ads. An analytics provider may have increased access to attention applications and can form ad campaigns and provide performance data thereon to advertisers without infringing attention user privacy. The system directs value away from trackers and advertisers and to attention application users and publishers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.