Online advertising and promotional coordination system
US11544748B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 19, 2018 |
| Grant date | Jan 3, 2023 |
| Priority date | — |
| Expiry date | Apr 3, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method receive a first signal at one or more processors of a promotional system that indicates automatic detection of presentation of a commercial, determine one or more online advertising settings associated with at least one of a product, service, or entity of interest in the commercial that was detected, and determine a current setting for the one or more online advertising settings from a search engine system. The online advertising settings are associated with a website of interest of the at least one of the product, service, or entity of interest. The system and method also send a second signal to the search engine system that temporarily changes the one or more online advertising settings during a time period following detection of the presentation of the commercial.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.