Automated media analysis for sponsor valuation
US11556963B2 · kind B2 · utility
2Cited by
14References
19Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 19, 2021 |
| Grant date | Jan 17, 2023 |
| Priority date | — |
| Expiry date | Feb 19, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are provided for determining a media cost equivalent to attribute to the appearance of a sponsor's logo or other object in a media item, such as an image or video. This determination may be based on factors such as clarity, prominence, visibility, size, or placement of a sponsor logo or other object related to the sponsor within at least one media item. One or more machine learning models may be utilized to automatically identify objects within, and otherwise analyze, image data in order to determine sponsor value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.