Method and apparatus for real-time personalization

US11558489B2 · kind B2 · utility

Assignee

• Zeta Global Corp. · US

Inventors

• Barney Govan · Walnut Creek, US
• Wynn Vonnegut · San Francisco, US
• Christian Monberg · San Francisco, US

Key dates

• Filing date: Oct 25, 2020
• Grant date: Jan 17, 2023
• Expiry date: Oct 25, 2040

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/53
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer-implemented, network-connected content recommender generating content recommendations for a plurality of content servers hosted by one or more customers, the content recommender comprising: one or more processors; a memory storing instruction that, when executed by the one or more processors, cause the recommender to perform operations comprising: receiving a plurality of content recommendation requests from a querying one of said customer content servers via a plurality of input streams, each input stream including a data repository; outputting data, from the memory, associated with the content recommendation requests; receiving some or all of the data associated with said content recommendation requests; generating a first model-specific recommendation result from a first set of the plurality of received data; generating a second model-specific recommendation result from a second set of the plurality of received data; combining the first model-specific recommendation results with the second model-specific results to generate an ensemble recommendation result; and transmitting the ensemble result from the content recommender to said querying customer content server.