Systems, methods, and articles of manufacture to measure online audiences
US11562385B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 31, 2020 |
| Grant date | Jan 24, 2023 |
| Priority date | — |
| Expiry date | Apr 15, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L43/0876
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to monitor media content at a content display site are described. An example method includes assigning a first set of weights to each of a plurality of panelists based on a set of collected characteristics for each person of a subset of unmeasured persons at unmeasured locations, the subset of unmeasured persons being the unmeasured person for which the collected characteristics are know selecting a subset of the panelists based on the first set of weights, each panelist of the subset of panelists selected to be representative of an unmeasured person of the unmeasured persons, re-weighting the subset of the panelists based on estimated characteristics of the unmeasured persons at the unmeasured locations to generate a second set of weights, generating a virtual panel.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.