Methods and apparatus to model on/off states of media presentation devices based on return path data
US11564011B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 24, 2021 |
| Grant date | Jan 24, 2023 |
| Priority date | — |
| Expiry date | Mar 24, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/66
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An apparatus includes a memory and processor circuitry to execute instructions stored in the memory to: generate a first probability distribution indicative of actual durations of panel tuning segments, the panel tuning segments corresponding to time periods during which panelists were exposed to first media; generate a second probability distribution indicative of modelled durations of modelled tuning segments, the modelled tuning segments corresponding to modified lengths of the panel tuning segments; and estimate a set-on time for a media set associated with an RPD device based on RPD tuning information and the first and second probability distributions, the RPD tuning information reported from the RPD device, the RPD tuning information indicative of a reported RPD tuning segment during which the RPD device was accessing second media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.