Methods and apparatus to compensate for server-generated errors in database proprietor impression data due to misattribution and/or non-coverage

US11568431B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Kumar Nagaraja Rao · Fremont, US
• Tianjue Luo · Sunnyvale, US
• Albert Ronald Perez · Brookfield, US
• Stephen S. Bell · McHenry, US
• Mimi Zhang · Houston, US
• David Wong · New York, US
• Jennifer Haskell · Sunnyvale, US

Key dates

• Filing date: Oct 12, 2020
• Grant date: Jan 31, 2023
• Expiry date: Oct 12, 2040

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatus to compensate impression data for misattribution and non-coverage are disclosed. An example method includes receiving a first request from a first type of computing device; sending a request for demographic information corresponding to requests received at a first internet domain from the first type of computing device; generating an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household; normalizing the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix including a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression corresponds to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix.