Dual-optimization of targeted digital assets under volume and position constraints
US11568451B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | Mar 4, 2020 |
| Grant date | Jan 31, 2023 |
| Priority date | — |
| Expiry date | Mar 4, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Branded content, or a target asset, may be included in a set of ordered assets based on the category of an anchor asset. Fill rates, total views of the target asset, or a combination may be used in selecting an optimization strategy. A dual optimization may be used to reduce the burden of presentation based on historical yield rates and follow-on rates observed from category transition data. Serendipity may be incorporated in the process through use of a reserve pool of transitions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.