Adaptive marketing in cloud-based content production
US11570525B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 22, 2021 |
| Grant date | Jan 31, 2023 |
| Priority date | — |
| Expiry date | Mar 22, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8549
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, apparatus and systems related to production of a movie, a TV show or a multimedia content are described. In one example aspect, a system for producing a multimedia digital content includes a pre-production subsystem configured to receive information about a storyline, cameras, cast, and other assets for the content from a user. The pre-production subsystem is configured to generate one or more machine-readable scripts that include information about one or more advertisements. The system includes a production subsystem configured to receive the one or more machine-readable scripts from the pre-production system to obtain a footage according to the storyline. The production subsystem is further configured to embed one or markers corresponding to the one or more advertisements in the footage. The system also includes a post-production editing subsystem configured to detect the one or more markers embedded in the footage and replace each of the one or more markers with a corresponding advertising target.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.