Method and apparatus for impressing publicly displayed information on mobile devices

US11587119B2 · kind B2 · utility

Assignee

• xAd, Inc. · US

Inventors

• Feng Wan · Issaquah, US
• Srihari Venkatesan · Cupertino, US
• Saravana Ravindran · Mountain View, US
• Shanshan Tuo · San Jose, US
• Prakash Muttineni · San Ramon, US
• Deborah Zhang · Mountain View, US
• Huitao Luo · Fremont, US
• Shashi Seth · Mountain View, US

Key dates

• Filing date: Mar 16, 2021
• Grant date: Feb 21, 2023
• Expiry date: Mar 16, 2041

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The disclosed technology includes system and method for impressing publicly displayed information on mobile devices. The method comprises determining at least a first place and a second place for a mobile device based on locations associated with the mobile device. Each of the first place and the second place being a place where the mobile device is regularly located as indicated by densities of the locations mapped over a geographical region and the corresponding time stamps. The first place and second place are used to determine one or more travel routes routinely taken by a user of the mobile device, and to build an association database, where the mobile device is associated with one or more information documents, each of the one or more information documents including information publicly displayed along the one or more routes.