Advertisement engagement measurement
US11593837B2 · kind B2 · utility
5Cited by
19References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 19, 2020 |
| Grant date | Feb 28, 2023 |
| Priority date | — |
| Expiry date | Jun 1, 2040 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W24/08
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems, and methods for selecting advertisements based on party size and/or engagement are provided. An Internet-connected media display device may be detected as displaying media. An up-to-date party size in a monitored space may be determined based on frequency response data by a wireless access point located close to the space. An up-to-date engagement level may also be determined with respect to each individual in the space based on frequency response data by the wireless access point. An advertisement database may be filtered for a qualifying advertisement based on the identified party size and engagement levels.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.