A/B testing for mobile applications
US11604723B2 · kind B2 · utility
1Cited by
9References
15Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Mar 24, 2021 |
| Grant date | Mar 14, 2023 |
| Priority date | — |
| Expiry date | Mar 24, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A machine may be configured to perform A/B testing on mobile applications. For example, the machine receives an identifier of a user from a mobile device that requests a layout description of a user interface, determines the layout description that provides a configuration of one or more elements of the user interface according to an experiment variant associated with an experiment, and causes display of the one or more elements of the user interface on the mobile device based on the layout description.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.