Lead user quality score
US11610222B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 27, 2018 |
| Grant date | Mar 21, 2023 |
| Priority date | — |
| Expiry date | Mar 31, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Leads may be generated for content sponsors based on expressions of interest by users, the users being users of an online system. These leads typically require time or expense from a sponsor to follow up on the lead. The online system scores leads for sponsors to prioritize responding to the generated leads. The scores may include a purchase capacity score and a purchase intent score. The purchase capacity score estimates a user's ability to spend an amount specified by the sponsor for the product, and the purchase intent score estimates a user's likelihood to convert or be interested in the sponsor's product. The scores may be combined to provide a single lead quality score for a user that obscures the source of the online system's prediction to the sponsor.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.