Contextual marketing system based on predictive modeling of users of a system and/or service
US11625737B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | Jun 30, 2020 |
| Grant date | Apr 11, 2023 |
| Priority date | — |
| Expiry date | Nov 14, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N20/20
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Predictive modeling within a special purpose hardware platform to determine scenarios that are most likely to increase conversion potential for each trial user and retention potential for each active subscriber of a service, collectively referred to as a propensity score. The predictive models are integrated with a contextual marketing system that uses a loss risk assessment to learn user behavior and optimize content messaging designed to improve actual conversion or retention behavior for the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.