Robust multichannel targeting

US11636502B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Christopher Hawkins · Pflugerville, US
• Leeann Chau Tuyet Dang · San Jose, US
• David T. Nguyen · Newark, US
• Hyon S. Chu · San Francisco, US
• Serena Tsiao-Yi Cheng · Redwood City, US
• Bryan Michael Walker · San Jose, US
• Ziqiu Li · San Jose, US

Key dates

• Filing date: Dec 14, 2020
• Grant date: Apr 25, 2023
• Expiry date: Mar 23, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer system may access an attributization rule and convert, based on the attributization rule, profile data into attributes for a robust recipient profile. The system may identify, based on tag logic, tags that are associated with the attributes. The tag logic may include instructions to compare the attributes with predetermined attributes associated with the tags. The system may map the identified tags to the recipient identifier. The system may perform communication with a mobile device based on the robust recipient profile and a real-time location of the mobile device. To perform the communication, the system may monitor the plurality of data channels for data comprising real-time location information for the mobile device. The system may determine the mobile device is proximate to a physical object that is associated with the tag and the system may transmit offer information to the mobile device.