Estimated quality scores in digital content distribution systems
US11636511B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 18, 2021 |
| Grant date | Apr 25, 2023 |
| Priority date | — |
| Expiry date | Oct 10, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method, product and system are provided for determining estimated quality scores in digital content distribution systems. The method comprises, based on monitoring of engagements and conversions, determining a segment-specific estimated quality score of a given traffic; determining an observation-based pair-specific quality score for the given traffic and for a specific campaign; and determining, based on the segment-specific estimated quality score and based on the observation-based pair-specific quality score, a pair-specific estimated quality score of the specific campaign for the given traffic segment indicating an estimated quality score of the specific campaign when presented in the given traffic segment.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.