Patent · US Active

Computer vision, user segment, and missing item determination

US11636524B2 · kind B2 · utility

0Cited by
25References
20Claims
0Family size

Assignee

Inventors

Key dates

Filing dateJan 5, 2021
Grant dateApr 25, 2023
Priority date
Expiry dateSep 23, 2041

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06Q30/0631
  • WIPO fieldComputer technology
  • WIPO sectorElectrical engineering

Abstract

Techniques and systems are described that leverage computer vision as part of search to expand functionality of a computing device available to a user and increase operational computational efficiency as well as efficiency in user interaction. In a first example, user interaction with items of digital content is monitored. Computer vision techniques are used to identify digital images in the digital content, objects within the digital images, and characteristics of those objects. This information is used to assign a user to a user segment of a user population which is then used to control output of subsequent digital content to the user, e.g., recommendations, digital marketing content, and so forth.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.