Determining audience segments of users that contributed to a metric anomaly
US11646947B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 12, 2021 |
| Grant date | May 9, 2023 |
| Priority date | — |
| Expiry date | May 14, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06N5/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present disclosure is directed toward systems and methods for identifying contributing audience segments associated with a metric anomaly. One or more embodiments described herein identify contributing factors based on statistical analysis and machine learning. Additionally, one or more embodiments identify audience segments associated with each contributing factor. In one or more embodiments, the systems and methods provide an interactive display that enables a user to select a particular anomaly for further analysis. The interactive display also provides additional interfaces through which the user can view informational displays that illustrate the factors and segments that caused the particular anomaly and how those factors correlate with each other.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.