Enhanced processing of user profiles using data structures specialized for graphical processing units (GPUs)
US11652893B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | Oct 30, 2020 |
| Grant date | May 16, 2023 |
| Priority date | — |
| Expiry date | Nov 12, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Disclosed are techniques for processing user profiles using data structures that are specialized for processing by a GPU. More particularly, the disclosed techniques relate to systems and methods for evaluating characteristics of user profiles to determine whether to offload certain user profiles to the GPU for processing or to process the user profiles locally by one or more central processing units (CPUs). Processing user profiles may include comparing the interest tags included in the user profiles with logic trees, for example, logic trees representing marketing campaigns, to identify user profiles that match the campaigns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.