Utilizing interactivity signals to generate relationships and promote content

US11657060B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Håkon Brugård · Tromsø, NO
• Rune Devik · Lyfjord, NO
• Stein Arild Jakobsen · Lyfjord, NO
• Roger Hansen · Lyfjord, NO
• Michael J. Taylor · Leatherhead, GB
• Magnus Mortensen · Cary, US
• Bjornstein Lilleby · Lyfjord, NO
• Fredrik Holm · Lyfjord, NO
• Erlend Jensen · Tromsø, NO
• Torbjorn Helvik · Oslo, NO
• Vidar Vikjord · Lyfjord, NO

Key dates

• Filing date: Feb 27, 2014
• Grant date: May 23, 2023
• Expiry date: Feb 27, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

An analysis application utilizes interactivity signals to generate relationships and promote content. One or more interactivity applications, such as a social networking application, are queried to retrieve interactivity signals. Interactivity signals include an interaction pattern that indicates a relationship between a user and relations of the user. A relationship graph is constructed based on the interactivity signals. Content associated with a user is promoted based on the relationship graph. A weight of the interactivity signals is adjusted to improve a ranking of the relationship graph and a ranking of the content.