Bid value determination for a first-price auction
US11657326B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 17, 2020 |
| Grant date | May 23, 2023 |
| Priority date | — |
| Expiry date | Jul 21, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Shaded bid values may be determined and/or submitted to one or more auction modules for participation in auctions. Auction information including at least one of impression indications associated with the auctions, sets of features associated with the auctions, the shaded bid values associated with the auctions, etc. may be stored in a database. A machine learning model may be trained using the auction information to generate a first machine learning model with feature parameters associated with features. A bid request, indicative of a second set of features, may be received. The first machine learning model may be used to determine win probabilities and/or expected bid surpluses associated with multiple shaded bid values based upon one or more feature parameters, of the feature parameters, associated with the second set of features. A shaded bid value for submission may be determined based upon the win probabilities and/or the expected bid surpluses.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.