Methods and apparatus to identify affinity between segment attributes and product characteristics

US11657417B2 · kind B2 · utility

Assignee

• Nielsen Consumer LLC · US

Inventors

• Leonid Ayzenshtat · Jacksonville, US
• Kalyanraman Rajamani · Tampa, US
• Alexey Vishnevskiy · New York, US
• Nikolay Georgiev · San Jose, US
• Mara Preotescu · New York, US

Key dates

• Filing date: Jan 27, 2021
• Grant date: May 23, 2023
• Expiry date: Mar 12, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0204
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.