Methods and apparatuses for determining personalized recommendations using customer segmentation
US11663645B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 29, 2021 |
| Grant date | May 30, 2023 |
| Priority date | — |
| Expiry date | May 31, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0633
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A category recommender system includes a computing device configured to obtain customer information characterizing a customer's interactions on an ecommerce marketplace. The computing device is further configured to determine discovery category rankings for each category of items available on the ecommerce marketplace for the customer based on the customer information, determine repeat category rankings for each category of items available on the ecommerce marketplace for the customer based on the customer information, and determine item rankings for each item in the ecommerce marketplace based on the customer information. The computing device is further configured to merge the discovery category rankings, the repeat category rankings and the item recommendation rankings into final recommendations based on one or more predetermined merging criteria and provide the final recommendations to the customer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.