Enhanced recognition of content audiences
US11671640B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 30, 2021 |
| Grant date | Jun 6, 2023 |
| Priority date | — |
| Expiry date | Nov 30, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Devices, systems, and methods are provided for audience recognition. A method may include receiving over-the-top (OTT) advertisement impression data comprising metadata and content of advertisement bid requests, the metadata indicative of scheduled OTT media presentation; receiving user activity data indicative of day-part times when viewers watch content absent from the OTT advertisement impression data; generating, based on the OTT advertisement impression data, a first demographic probability vector; generating, based on the user activity data, a second demographic probability vector; generating, based on a combination of the first demographic probability vector and the second demographic probability vector, a third demographic probability vector, each entry of the third demographic probability vector indicative of a third probability that a viewer is in a respective age range; and generating an indication of the third demographic probability vector.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.