Multiple identifiers for user accounts

US11676175B1 · kind B1 · utility

Assignee

• Meta Platforms, Inc. · US

Inventors

• Shlok Vaidya · Fremont, US
• Sagar Chordia · Sunnyvale, US
• Tuna Toksoz · Mountain View, US
• Manish Singhal · Seattle, US
• Wei Wei · Lo Wu, CN
• Yu Wang · Redmond, US
• Yu Pang · Beijing, CN
• Connor Foody · Menlo Park, US
• Manav Kedia · Sherghati, IN
• Jinghao Yan · Cupertino, US

Key dates

• Filing date: Aug 20, 2021
• Grant date: Jun 13, 2023
• Expiry date: Aug 26, 2041

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, systems, and storage media for assigning multiple identifiers to user accounts are disclosed. Exemplary implementations may: receive an indication of an event; associate the event with a user; associate the user with at least a first account identifier of a plurality of accounts of the user; associate the user with at least a second account identifier of the plurality of accounts of the user, the second account identifier different than the first account identifier; add at least one of the first account identifier or the second account identifier to a custom audience relating to the event; target the custom audience through directed advertising; and deliver advertisements to the custom audience.