Personalization of advertisement selection using data generated by IoT devices
US11676179B2 · kind B2 · utility
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2References
15Claims
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Key dates
| Filing date | Dec 14, 2020 |
| Grant date | Jun 13, 2023 |
| Priority date | — |
| Expiry date | Jan 29, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16Y10/75
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A client device can receive, from a data processing system, first data, the first data selected by the data processing system based on second data generated by at least one IoT device with which the client device is associated, and the first data indicating at least one advertisement. The client device can access the at least one advertisement using the first data indicating the at least one advertisement. The client device can add the at least one advertisement to the content accessed by the client device. The client device can present the content with the at least one advertisement added to the content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.