Edge bidding system for online ads
US11682049B2 · kind B2 · utility
0Cited by
2References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 19, 2021 |
| Grant date | Jun 20, 2023 |
| Priority date | — |
| Expiry date | Mar 19, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/972
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A request for a page is received. The page is provided at least in part by determining dynamically a content element for the page. An auction to determine a winning bid is conducted prior to providing the page in response to the request and the content element determined based at least in part on the auction winner.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.