Audience generation using psychographic data

US11682050B2 · kind B2 · utility

Assignee

• Zeta Global Corp. · US

Inventors

• Ron Sadi · New York, US
• Bashir Eghbali · San Francisco, US
• Peter Ridge · San Francisco, US
• R. C. Rizza · San Francisco, US
• Neej Gore · San Francisco, US

Key dates

• Filing date: Nov 11, 2021
• Grant date: Jun 20, 2023
• Expiry date: Nov 11, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0271
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In some examples, a system for determining a level of self-image congruence comprises at least one processor and a memory storing instructions which, when executed by the at least one processor among the processors, cause the system to perform operations comprising, at least: selecting one or more self-image attributes that align with a brand-user image; defining each of the selected self-image attributes via a type of subject matter that is of interest to consumers identifying with the selected attributes; identify consumers exhibiting one or more of the selected attributes based on a digital footprint including an online content consumption; computing a congruence score for each identified consumer relative to each selected attribute; and rating the resulting set of consumers based on their respective congruence scores for the selected attributes.