Patent · US Active

Technique to emphasize store branding in the multi-store app

US11693540B1 · kind B1 · utility

1Cited by

4References

20Claims

0Family size

Assignee

AMAZON TECHNOLOGIES, INC. · US

Inventors

Chaoqun Zou · Albany, US
Gautam Chopra · New Delhi, IN
Chris Vitas · Atlanta, US
Mansi Ashvin Desai · San Jose, US
Sean Janis · Danville, US
Edwin Vincent · Concord, US
Tiangong You · Bay Point, US
Ankit Devani · Fremont, US
George Franklin Lu · Castro Valley, US
Isaiah Simon · San Francisco, US
Kavit Maral Mehta · San Jose, US
Sean Dunning · Concord, US
Jay RAVAL · Santa Monica, US

Key dates

Filing date	Mar 26, 2021
Grant date	Jul 4, 2023
Priority date	—
Expiry date	Mar 26, 2041

Classification

Technology area (CPC G)Physics
CPC primaryG06F2203/04803
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Techniques and methods are disclosed for providing improved and consistent navigation within a mobile shopping application. A default graphical user interface may be provided at a display of a user device. In response to a navigation request at the default graphical user interface, the application can enter a store mode for a separate specialty store within the application. While in the store mode, the application can present a subsequent graphical user interface that overlays the default graphical user interface. The subsequent graphical user interface can be configured using data conforming to a graphical interface specification. The graphical interface specification may also include rules for determining which navigation requests properly enter and leave the store mode.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.