Injecting exchange items into an exchange item marketplace network
US11694243B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 8, 2021 |
| Grant date | Jul 4, 2023 |
| Priority date | — |
| Expiry date | Jul 24, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method begins by monitoring exchange item transactions occurring in an exchange item marketplace network. The method continues with generating trend information based on the monitored exchange item transactions and determining attributes for a targeted marketing program based on the trend information. The method continues with identifying a subset of buyer computing devices based on the attributes. The method continues by generating offer information based on the targeted marketing program and sending the offer information to the subset of buyer computing devices. When receiving a purchase request from a buyer computing device, the method continues by generating an exchange item request regarding an exchange item and sending the exchange item request to a branded server associated with the exchange item. The method includes receiving offer exchange item information from the branded server and sending at least a portion of the offer exchange item information to the buyer computing device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.