System and method for data enrichment for requests for advertising on mobile devices
US11699172B2 · kind B2 · utility
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14Claims
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Key dates
| Filing date | May 16, 2022 |
| Grant date | Jul 11, 2023 |
| Priority date | — |
| Expiry date | May 16, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.