Generating tracking URLs and redirecting from tracking URLs

US11704696B2 · kind B2 · utility

Assignee

• Oracle International Corporation · US

Inventors

• Michael J. Strutton · Villa Rica, US
• Steven Keith Woods · Mississauga, CA
• Chad Steven Estes · Atlanta, US
• Kimberly Ann Wolfe · Decatur, US
• Donald Chun Wing Ho · Thornhill, CA
• Yizhou Jiang · Redwood City, US
• Natalie You · Mountain View, US
• Wenhua Li · Dongguan, CN

Key dates

• Filing date: Sep 26, 2019
• Grant date: Jul 18, 2023
• Expiry date: Mar 9, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0267
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.