Enhanced on-target rate optimization for video using machine learning
US11706470B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 25, 2022 |
| Grant date | Jul 18, 2023 |
| Priority date | — |
| Expiry date | Jan 25, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Devices, systems, and methods are provided for on-target rate optimization for video. A method may include receiving streaming video advertisement impression data; receiving user activity data indicative of day-parts when viewers watch content; generating, based on the streaming video advertisement impression data and the survey data, using a machine learning model, a demographic probability vector, wherein each entry of the demographic probability vector is indicative of a probability that a viewer is in a respective age range of the non-overlapping demographic groups; generating, using the machine learning model, an audience recognition model with the demographic probability vector; generating a synthetic audience model predicting future advertisement viewing behavior; generating an assignment of an advertisement bid to a respective demographic group of the non-overlapping demographic groups; and generating, based on the assignment, a list of target demographic groups of the non-overlapping demographic groups for a bid request associated with the advertisement bid.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.