Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices
US11706490B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 21, 2022 |
| Grant date | Jul 18, 2023 |
| Priority date | — |
| Expiry date | Feb 21, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An example to predict demographics for impressions includes a prediction manager to: determine that first demographic data corresponding to a first database proprietor subscriber does not match second demographic data corresponding to a media delivery device, both the first and second demographic data corresponding to an impression; obtain third demographic data corresponding to an Internet protocol address, the third demographic data obtained from a second database proprietor; and generate matched demographic data based on comparing the third demographic data to the first demographic data; and a modeler to generate a prediction model based on the matched demographic data, the prediction model to predict fourth demographic data for the impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.