Systems and methods for tailoring marketing

US11710140B1 · kind B1 · utility

Assignee

• American Express Travel Related Services Company, Inc. · US

Inventors

• Lee Chau · New York, US
• Tirthankar Choudhuri · Manesar, IN
• Ajay Choudhary · Bhangrola, IN
• Vikas Grover · Sadhaura, IN
• Mohd Arshad Naeem · Bhangrola, IN
• Subhajit Sanyal · Kanchinakote, IN
• Dawn Thomas · Bellerose Terrace, US
• Amit Agarwal · San Diego, US
• Pranav Mehta · Bhangrola, IN
• Kamal Gupta · Bengaluru, IN
• Subhra Shankar Purkayastha · Barwala, IN
• Prakruthi Prabhakar · Cuddalore, IN

Key dates

• Filing date: Jan 21, 2020
• Grant date: Jul 25, 2023
• Expiry date: Jan 21, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0631
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The systems, methods and computer program products (collectively “system”) described herein relate to customized real time data delivery. The system may be configured to receive, by a performance marketing cluster, first data from a first data source. The system may also receive, by the performance marketing cluster, second data from a second data source. The system may determine, by the marketing cluster, an analysis scheme for the first data and the second data based on the first data source. The system may also determine, by the marketing cluster, at least one of a propensity to act or a recommendation selected from a predefined number of available options for a population based on the analysis scheme and the first data source.