Linking actions associated with an anonymous user to a registered user account

US11710150B2 · kind B2 · utility

Assignee

• iHeart Media Management Services, Inc. · US

Inventors

• Laurence B. Linietsky · Montclair, US
• Ralph C. Munsen · Mahwah, US

Key dates

• Filing date: Dec 10, 2021
• Grant date: Jul 25, 2023
• Expiry date: Dec 10, 2041

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

First and second cookies are obtained from first and second devices, respectively. The first cookie includes a first ID corresponding to a registered user ID, which is in turn associated with first information indicating activities related to interactions of a registered user with a first website. The second cookie includes a second ID corresponding to an anonymous user ID, which is in turn associated with second information identifying activities related to interactions of an anonymous user with a second website. The first and second user IDS, and the first and second information, are stored in a database, and correlated to determine commonalities. In response to identifying at least one commonality a determination is made, based on the at least one commonality, that the registered user and the anonymous user are a single user. The database is updated to include a unified listener identifier (ULID) that links the registered user ID with the anonymous user ID.