Content compliance system

US11715134B2 · kind B2 · utility

Assignee

• SPRINKLR, INC.

Inventors

• Devarsh SHETH · Bhangrola, IN
• Yogin PATEL · Bhangrola, IN
• Anish SINGHAL · Sindhar, IN
• Vasant Srinivasan · Sindhar, IN
• Pavitar Singh · Barwala, IN

Key dates

• Filing date: Jun 4, 2019
• Grant date: Aug 1, 2023
• Expiry date: Jul 9, 2040

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A content compliance system uses machine learning to generate objective verification that content complies with brand criteria. The content compliance system may force the company to select specific brand criteria listed on a user interface. The selected brand criteria are then readily displayed to the creative agency. The content compliance system then compares the selected brand criteria with content generated by the creative agency. The content compliance system uses machine learning algorithms to generate a compliance score that provides a real-time objective indication of the compliance of the creative content with the selected brand criteria. The creative agency can then modify the creative content and receive a real-time updated compliance score.