Isolated budget utilization

US11720928B2 · kind B2 · utility

Assignee

• Yahoo Ad Tech LLC · US

Inventors

• Yair Koren · Haifa, IL
• Abraham Shahar · Tel Aviv-Yafo, IL
• Tal Cohen · Atlit, IL
• Michal Aharon · Haifa, IL
• Assaf Singer · Petah Tikva, IL

Key dates

• Filing date: May 16, 2019
• Grant date: Aug 8, 2023
• Expiry date: Sep 6, 2039

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0254
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.