Methods and apparatus to assign demographic information to panelists
US11727148B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 5, 2022 |
| Grant date | Aug 15, 2023 |
| Priority date | — |
| Expiry date | May 5, 2042 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0204
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to assign demographic information to panelists are disclosed. An apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to at least: generate decoy database proprietor identifiers based on probability density functions; after querying a database proprietor using panelist database proprietor identifiers and the decoy database proprietor identifiers: access (a) demographic information corresponding to the panelist database proprietor identifiers and first ones of the decoy database proprietor identifiers that are associated with subscribers to the database proprietor, and (b) errors indicating that second ones of the decoy database proprietor identifiers are not associated with the subscribers to the database proprietor; and regenerate the probability density functions based on the panelist database proprietor identifiers and the first ones of the decoy database proprietor identifiers that are associated with the subscribers to the database proprietor; and assign the panelist database proprietor identifiers to panelists based on the demographic information obtained from the database proprietor.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.