Systems and methods for assessing, correlating, and utilizing online browsing and sales data

US11727427B2 · kind B2 · utility

Assignee

• VOLVO CAR CORPORATION · SE

Inventors

• Sohini Roy Chowdhury · Santa Clara, US
• Jon Seneger · Ramona, US
• Ebrahim Alareqi · Santa Clara, US
• Joakim Söderberg · San Francisco, US
• Ao Liu · Beijing, CN

Key dates

• Filing date: Oct 27, 2020
• Grant date: Aug 15, 2023
• Expiry date: May 25, 2041

Classification

• Technology area (CPC Y): Emerging Cross-Sectional Technologies
• CPC primary: Y02P90/30
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure provides systems, methods, and metrics that filter out online visitor behavioral data that represents a potential lead with a high likelihood to convert to a vehicle sale from online visitor behavioral data that does not represent a potential lead with a low likelihood to convert to a vehicle sale, based on a mapping of sales back to observed website and vehicle configurator data. This enables more effective lead generation and the more efficient targeting of online incentive offers and sales “nudges,” for example. Further, the present disclosure enables web analytics data to be combined with sales data for sales forecasting in general.