Systems and methods for content distribution between content breaks
US11729437B1 · kind B1 · utility
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22Claims
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Key dates
| Filing date | Apr 8, 2022 |
| Grant date | Aug 15, 2023 |
| Priority date | — |
| Expiry date | Apr 8, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and articles for optimizing the placement of content, such as advertisements, within content breaks. The systems disclosed herein automatically identify the optimal allocation of content within breaks included in advertisement placement opportunities. This is achieved by scoring placed advertisements and determining whether a prospective advertisement can be placed within a break. The system may score the placed advertisements based on rules provided by a media content provider and multiple buyers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.