Method and apparatus for providing web advertisements to users
US11734728B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 19, 2020 |
| Grant date | Aug 22, 2023 |
| Priority date | — |
| Expiry date | Feb 19, 2040 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for providing Web advertisements to online users is disclosed. A balanced set of negative data points and positive data points is derived from a log of Ad impressions and used to train a classifier. In response to an Ad request signal, a plurality of Ads is retrieved from a database. The Ad request signal indicates a request to provide an Ad for a slot available on a Web page associated with a website. The signal is provided in relation to an access of the Web page by an online user and includes information related to the online user. A choice of an Ad is predicted based on the information related to the online user and the plurality of Ads. The Ad is provided to a Web server to cause display of the Ad on the slot when the Web page is displayed to the online user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.