Electronic tag with two scanning modalities

US11741331B1 · kind B1 · utility

Assignee

• the dtx company · US

Inventors

• Patrik Andrew Devlin · New York, US
• Neil Wayne Cohen · Herndon, US
• Corey Benjamin Daugherty · Barrington, US
• Jack Armstrong · Phoenix, US
• Andrew Duplessie · New York, US
• Alex Rogers · Greenwich, US

Key dates

• Filing date: Feb 23, 2022
• Grant date: Aug 29, 2023
• Expiry date: Feb 23, 2042

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/80
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

This disclosure relates to an electronic tag that may be scanned using at least two modalities, such by scanning a radio-frequency identification (“RFID”) embedded within the tag and/or scanning a machine-readable label (“MRL”) visible from an outside of the tag. Systems may track and capture downstream user interaction with content presented in response to a scan. Systems may distinguish between scan of an MRL versus scans of an RFID chip. A scan of an MRL may trigger loading of a first scan destination on a scanning device. A scan of an RFID chip may trigger loading of a second scan destination on a scanning device. Systems may generate analytics on detected differences between whether an MRL or RFID chip is scanned.