Directed content recommendations for a sequence of multiple pages
US11748647B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 9, 2019 |
| Grant date | Sep 5, 2023 |
| Priority date | — |
| Expiry date | Jun 15, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Technologies are provided for the generating of optimal policies for bidding in auctions having unknown dynamics. In some embodiments, a computing system can configure many multi-armed bandit (MAB) models defining candidate directed contents for a sequence of pages. A particular MAB model of the many MAB models defines candidate directed contents for a particular page in the sequence of pages, where each arm in the particular MAB model corresponds to a candidate impression on the particular page. The computing system can then determine a solution to an optimization problem with respect to an objective function based on an expected long-term reward for a defined impression on the first page, a defined impression on the second page, and a defined impression on the third page. The solution results in respective directed content for presentation on the first, second, and third pages.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.