Audience responsiveness analytics index for television advertising
US11750884B2 · kind B2 · utility
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1References
14Claims
0Family size
Assignee
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Key dates
| Filing date | Mar 31, 2022 |
| Grant date | Sep 5, 2023 |
| Priority date | — |
| Expiry date | Mar 31, 2042 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and methods are disclosed for creating and using an audience-responsiveness analytics index for television advertising, in particular, advertising for connected television viewing. The audience-responsiveness analytics index may be configured to provide data obtained or acquired by measuring audience responsiveness to video advertising placed in streaming content viewed over connected televisions. The audience-responsiveness analytics index may be a graph used to optimize advertising with households assigned scores for multiple categories of advertising.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.