Intelligent customer journey mining and mapping
US11756058B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 6, 2020 |
| Grant date | Sep 12, 2023 |
| Priority date | — |
| Expiry date | Jul 16, 2041 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F17/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Determination of high value customer journey sequences is performed by determining customer interactions that are most frequent as length N=1 sub-sequences, recursively determining most frequent length N+1 sub-sequences that start with the length N sub-sequences, determining a first count indicating how often one of the sub-sequences appears in the sequences, determining a second count indicating how often the one sub-sequence resulted in the goal, and using the counts to determine the most or least effective sub-sequences for achieving the goal.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.