Systems and methods for providing interaction with electronic billboards

US11756068B2 · kind B2 · utility

Assignee

• SPECTRIO LLC · US

Inventors

• Nanxi Liu · Los Angeles, US
• David Wei Zhu · Los Angeles, US
• David Ross · Cary, US
• Zach Spitulski · Los Angeles, US
• Navdeep Reddy · Los Angeles, US

Key dates

• Filing date: Aug 8, 2013
• Grant date: Sep 12, 2023
• Expiry date: Jun 10, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G09G5/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods deliver advertisements to electronic billboards, additionally deliver social media content relevant to the advertisements, control content of the electronic billboards, including through social media interactions, and deliver interactive applications to the electronic billboards and control the interactive applications. An advertisement is delivered to an electronic billboard for display, and social media content relevant to the advertisement is also delivered to the electronic billboard for display in real time. The social media content is used to update the display of the electronic billboard in temporal proximity to a time of posting of social media content. Content and applications are received at the electronic billboard by push, and may be removed from storage of electronic billboard after display to make storage room available for additional interactive applications and to ensure that updated content is always displayed.