Audience matching and content selection for unidentified audiences
US11758210B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 24, 2021 |
| Grant date | Sep 12, 2023 |
| Priority date | — |
| Expiry date | Nov 30, 2041 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/31
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Devices, systems, and methods are provided for demographic matching and content selection for unidentified audiences. A method may include receiving, by a first device of a first device type, a request to present first content to a user of a first audience using a second device; determining a time at which the first content is to be presented to the first audience using the second device; identifying a second audience to which the second content is to be presented using devices of the first device type during a time period that includes the time; determining a probability that the user belongs to an audience group that includes users of the second audience based on the second content, the time period, and a second device type of the second device; and causing selection of the first content or third content for presentation to the first audience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.