System, method, and computer program product for generating a synthetic control group

US11776005B2 · kind B2 · utility

Assignee

• Visa International Service Association · US

Inventors

• Pulkit Aggarwal · San Jose, US
• Paul Max Payton · Burlingame, US
• Lace Cheung · San Francisco, US
• Suresh Krishna Vaidyanathan · Dublin, US

Key dates

• Filing date: Mar 17, 2022
• Grant date: Oct 3, 2023
• Expiry date: Mar 17, 2042

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0202
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Described are a system, method, and computer program product for generating a synthetic control group. The method includes receiving transaction account data and transaction data associated with transactions completed by a first set of transaction accounts with a target merchant. The method also includes generating a synthetic control group including a subset of transaction accounts sampled from the first set of transaction accounts. The method further includes determining, for each transaction account of the synthetic control group, a propensity score. The method further includes assigning an entropy balancing weight to each transaction account of the synthetic control group. The method further includes altering, based on the synthetic control group, at least one operational parameter of a computer-implemented advertisement program to be executed.